| Starting
a Business?
|
A most often asked question is, "What do I do to start up a business?" Here are a few steps to take and things to consider before opening a business. |
| Writing
a Business Plan
|
Business Plans contain key elements that function to define the endeavors of a business enterprise. The preparation of a business plan must be completed by the entrepreneur. Guidelines for the preparation of a business plan, whether start-up or existing business, are provided in this document. |
| Three
Priniples of Web Marketing
|
Most Internet advertising and marketing has not worked. Some has been
very successful.
What does the successful Internet marketing campaign have that the wasted efforts do not? It has a recognition of the 'net as a new medium of communication, new consumer mode, and a new community.
|
| Marketing on the World Wide Web Information | “The Web”, is the latest communication medium. It is expected that 2/3 of all businesses and many households will be connected to the Web in some way by the year 2000. |
Wayne Parker is an acknowledged leader in corporate communications, and an expert in the emerging field of Cyber Communications and relations.
As a communications counselor, Mr. Parker has been responsible for successful and innovative communications programs that have used Internet tools to increase market share.
Mr. Parker is available to provide commentary on a variety of issues relating to communications in cyberspace, including: